How to run a Facebook & Instagram ad campaign
This online training course will show you how to use Advanced targeting options for your Facebook & Instagram Ads, including Remarketing
Once you understand the fundamentals and you are comfortable creating ads, then move on to this more advanced course which is a replay of a Live Zoom training for members of the School. The fundamentals course does cover some advanced targeting but this course ...
- Goes into more detail on advanced targeting options
- Also looks at retargeting campaigns in more detail.
- Includes lots of answers to questions members asked during the live Session
Key Sections of the training course
Retargeting people who visit your website
- How Retargeting works
- How to create retargeting audiences of 30 days and 180 days
- How to get your Pixel and how to place it on your website
- How to check if the Pixel is already on your website
- Huge pitfall to avoid – make sure it is your Pixel and not a member of staffs pixel
- How to ensure you are GDPR compliant
- How to target your most engaged website visitors
- How to target people who visit specific pages of your website so you can tailor your ad to that product or service
- How to target people who ‘added to cart’ but didn’t purchase
Two Other advanced Targeting Options
- Engagement Audiences: How to target everyone who has engaged with your Facebook or Instagram posts or adverts over the past year – even if they don’t follow you
- Lookalike audiences: How to target the top 1% of people in the country who Facebook thinks are most similar to your website visitors or your Facebook page followers
Selecting the audiences when running an ad
- How do you then select these audiences when you are running an ad campaign
Watch a sample video lesson from this course
How to target your most engaged website visitors
Useful Links:
- What do you get when you join The Digital Marketing School
- View all the other Digital Marketing training courses you can immediately access in the members website
Or join today with a risk free money back guarantee.
