Digital Marketing Planning

In this online training course you will be shown step by step how to create a Digital Marketing Plan for your business

90 minute training course

Overview of a Digital Marketing Plan framework

Ensure you have a high quality website that has some fundamentals in place

Then start by focusing on “converting” visitors.

Then move up the funnel to “Engaging visitors”

Ensure the page loads quickly.
Ensure you have an SSL cert.
Have a video embedded on the main landing pages.
Explain what makes you different – have a ‘why choose us’ page.
Bullet point key features/benefits of your products/services.
Highlight any media coverage you have received.
Write blog posts about topics that visitors would be interested in and highlight these blog posts on key pages to engage and build trust.

Only then focus on the top of the funnel – how to drive traffic to the site.

Learn how to design images and make videos for your marketing
Focus on getting found high up in Google for free (Organic, image & map)
Consider paying to appear in Google ads in search
Become active on the best social networks for your business
Decide how best you can target your audiences through Facebook and Instagram ads
Test running some Facebook/Instagram ad campaigns
Run Campaigns that “retarget” your website visitors
Send out email marketing campaigns

Then look at the bottom of the funnel - Focus on cross-selling and up-selling existing customers

Analyse what is working and not working and make changes.

A one page checklist for your plan

How your plan would be calendarised over 6 months

Plus - members of the Digital Marketing School get a downloadable Digital Marketing Plan which you can follow

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