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How to run a Facebook & Instagram ad campaign

This "Fundamentals" online training course will give you a comprehensive overview of how to advertise on Facebook and Instagram.

 

25 Video Lessons (1 hour and 40 mins of lessons) Plus an Action Plan

 

Would you like to learn how to advertise on Facebook and Instagram? This fundamentals course will explain what you need to know and then there are advanced courses that will takes your ad campaigns to the next level, The video lessons in the course cover ...

 

  1. Introduction to Facebook & Instagram ads
  2. The difference between boost post and the Ad creation tool
  3. How to target people geographically
  4. How to target based on demographics
  5. How to target based on behaviours
  6. How to target based on interests
  7. How to target your page followers
  8. How to target by language
  9. How to combine audiences when targeting
  10. How to save an audience
  11. Overview of how retargeting works
  12. How to create a custom audience based on your website visitors
  13. How to add the Facebook pixel to your website
  14. How to select your retargeting audience when running a campaign
  15. What is a lookalike audience?
  16. How to create a Lookalike audience based on your website visitors
  17. How to create a lookalike audience based on your Facebook page followers
  18. How to create a custom audience based on engagement with your Facebook page
  19. How to design eye catching Facebook ads
  20. What you cannot put in an ad
  21. 3 ways to use the Facebook ads library for your campaigns
  22. Understand how a campaign is structured
  23. Why it’s best to target warm audiences first
  24. How to watch videos of your website visitors after they click on your ad
  25. How to run the ad campaign from start to finish

 

Wondering what a video lesson is like? View a sample lesson below

 
 
 
 

 

Useful Links:

  1. What do you get when you join The Digital Marketing School
  2. View all the other Digital Marketing training courses you can immediately access in the members website

 

Or join today with a risk free money back guarantee.

 

Check out other Facebook & Instagram Ads Courses that you can immediately access in the School 

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