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How to setup and use Google Analytics

In this online training course you'll learn how to answer important questions regarding what is happening on your website using Google Analytics

28 Video Lessons (1 hour and 10 mins of lessons) Plus an Action Plan


Would you like to understand what is happening on your website eg. Are your website visitors engaging with your site or leaving quickly? What countries are your visitors from? Are they finding your site through Google or Instagram? What pages are being viewed the most? How many sales has your site generated and dod your sales come from social media marketing or Google?  Google Analytics is a free tool that will give you all of this information plus lots more.


This course  explains to business owners how to use Google Analytics in order to improve the results you get from your website and your digital marketing. In the course

1. You can download a step by step action plan

2. You can watch 28 video lessons which cover ...

  • What is Google Analytics
  • How to signup for a Google Analytics account
  • What you need to do before adding the code to your website
  • How to create new views
  • How to filter spam bots
  • How to exclude traffic from your or colleagues
  • How to add the code to your website
  • How to setup ecommerce tracking
  • How to access the Google Analytics demo account
  • Questions about your visitors that Google Analytics can answer
  • How many people visited my site
  • How engaged are my visitors
  • What are the age and gender of my visitors
  • Where geographically are my visitors from
  • Which language do my visitors speak and are they engaging with the site based on language
  • Which pages are people landing on the most
  • Where do visitors tend to go when the land
  • Where is my traffic coming from
  • Which social networks are driving the most traffic
  • Which pages are viewed the most
  • Which pages do people exit the site from the most
  • How many sales did I get in the last week or month
  • What is my conversion rate and how does it differ by device
  • How many sales came from search Vs social media traffic
  • Which  countries are my sales coming from
  • How to schedule weekly reports that get emailed to you


Wondering what a video lesson is like? View a sample lesson below



Useful Links:

  1. What do you get when you join The Digital Marketing School
  2. View all the other Digital Marketing training courses you can immediately access in the members website


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