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How to run a Facebook & Instagram ad campaign

In this online training course you'll learn more advanced Tactics: How to run an ad campaign on Facebook & Instagram using Adsets

 

In the fundamentals course you will learn about the importance of "Thinking like a sniper rather and machine gun" and that it's best to target warm audiences first and then move onto cold audiences. The goal is to split your ad campaign into mini campaigns so you can compare results and identify which audiences work best for you.

In this course I show you how to do this. It involves creating a campaign and then adsets within the campaign. 

Specifically the course covers ...

 

Key Sections of the training course

 

How to turn a post into an ad using the Ads tool - step by step.

  • How to get to the ads tool since the redesign on Facebook
  • What objective should you choose
  • Overview of Budget, targeting and placement

However, rather than just run one ad, you should create mini campaigns (adsets)

  • Why you should target distinct audiences rather than one large audience
  • Why you should prioritise warm audiences and then move to cold

How do you then add more “adsets” to your campaign

  • Overview of how a campaign is structured (Campaign / Adsets / Ads)
  • How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences

How do you then monitor your campaign to see how each adset is preforming

  • How to check which audience (adset) is performing the best

 

Watch a sample video lesson from this course

  • Why you should target distinct audiences rather than one large audience
  • Why you should prioritise warm audiences and then move to cold

 

 

 

 

 

Check out other Facebook & Instagram Ads Courses that you can immediately access in the School 

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